RMG's Internet Lead Generation Program
What I want to talk to you about today is our outstanding new program which we call our Internet Lead Generation Program. We started on this about a year ago with one agent and gradually added a couple more agents. What we found, almost from the beginning, is that the quality of these leads was very, very high. Our challenge was figuring out how to work these leads successfully. And we've been figuring that out through our coaching, through out monthly conference calls every single month. Now that one or two agents has now exploded to 27 agents who are successfully using this program throughout the country. And every month the production gets better.
I'll give you an example, Mike Stokes in Orange County, in January ordered ten of these leads; in February he ordered ten of these leads. Out of those 20 leads he got a hold of 17 people. He set 15 appointments, which is rather extraordinary. He now has closed three of those appointments for $1.2 million in business. His return on investment is tremendous on those 20 leads, especially since it was his first 20 leads. But what's exciting is that Mike's experience is being shared with all of our other 27 agents every month on our conference calls, and that success is now spilling over to our other agents.
This is really exciting. It's not just the leads, folks, it's the coaching, it's the synergy with the other agents that we have in Random Marketing Group that's making this a successful program. So I invite you to listen to some of these calls that are right here on our website. And after you've listened to those calls, please call me or Susie and we'll give you all the information on this outstanding program. Thanks so much for joining us today.
Our internet lead generation program is getting better every day as we learn more about how to work these high quality leads. Twice a month on our national RMG conference calls we work with our agents to help them refine their skills with these leads. Every agent gets Craig's input and hears the experience of their peers as they talk about their cases. These calls alone are worth joining RMG. As the agents interact with each other and Craig and Clyde everyone involved is learning more, increasing their skills, and benefitting from everyone else's experiences.
We have some long time RMG seminar agents using Internet leads that have earned more from this system than they did doing seminars. If we can help you get enough leads generated in your area this could be your primary lead generation source with seminars and radio only needed as back up.
These leads are generated from people going to an internet site in order to learn more about annuities. The prospect fills out a form requesting information about an annuity. That form comes into the company and they have a qualification call with the prospect. About 1/3 of all the leads that come in are considered qualified to be handed to the agent.
Please listen to two recent RMG conference calls with Craig Randall and our agents:
Craig Randall Conference call October 2nd, 2012:
(iPad users click here to listen, or click to download to your media player: Craig-Randall-call-Oct-2nd-2012.mp3)
Craig Randall Conference call October 4th, 2012:
(iPad users click here to listen, or click to download to your media player: Craig-Randall-call-Oct-4th-2012.mp3)
Please listen to some of our previous RMG conference calls with our agents here:
Call #1
(iPad users click here to listen, or click to download to your media player: radio-leads-0402rmg5pm.mp3)
Call #2
(iPad users click here to listen, or click to download to your media player: call-2-0402rmg5pm.mp3)
Call #3
(iPad users click here to listen, or click to download to your media player: call-2-0402rmg5pm.mp3)
Call #4
(iPad users click here to listen, or click to download to your media player: call-4-1121rmg5pmED.mp3)
Recent letter from M.S. in Southern California updating us on his success with Internet Leads
Dear RMG agents:
We just received this letter from one of our agents. This agent just started receiving 10 leads per month in January of this year. At the rate he is going this could be a $600,000 to $900,000 year in revenues for this agent, with a lead cost of approximately $35,000 The numbers below speak for themselves.
Thanks.
Clyde
"Hi Guys,
Just got a chance to listen to the replay of yesterday's RMG conference call. Good stuff. Always learning more. Sorry I could not attend this time.
Just to give you a little update on where I am at with Advisor World leads and results. As you recall, I started this in late January 2012. Things started off very good and has slowed a bit for about 2 months. For the past 3 weeks I can tell they are picking up again.
As of today here is what has closed and still pending:
51 New AW Leads, 32 Still Active (63%)
8 Cases Closed and Paid (16%)
7 Cases with no application yet, but 70% chance or better probability (30%)
Paid case commissions YTD: $1.8M ($112,000)
Pending case commissions: $1.9M ($134,500)
Total Pending & Closed: $3.7M ($246,500)
I would say the AW Leads have done pretty well so far. With pending cases moving to closed, I have a goal to ramp up the level a bit more. This would probably require a full-time assistant. (I'm sure Susie Zolo is available!!?? - JK)
Talk with you guys again soon. Thanks for your help!"
-M.S. CA
Disclosure: This testimonial may not be representative of the experience of other financial professionals and is no guarantee of future success. This testimonial was not paid for. This is for agent promotional use.