Randall Marketing Group

Smart Planning Radio - Act Now, the Price Is Right!


Read transcript of video...

Before I get into our radio-mercial program, I want to tell you the difference between the two kinds of radio programs that you can do.

What a lot of people do, when they think about radio, is what's called an interview type format where you basically have a radio show, you talk, you have guests, that type of thing. That builds your brand. That's fine to do, if you have the money to do it, but rarely, does it produce immediate results in terms of revenues. We have one agent that did that for two years, in a major Midwest city. He spent $85,000 doing this. He maybe, generated $15,000 or $20,000 in sales. It just doesn't work financially for most people, to use an interview format on radio.

What has worked, for agents across the country, is the radio-mercial, or the radio infomercial type campaign, because it is a professionally produced program, designed to get people to call as they are listening to the program and ask for more information, or ask for a video, or some such thing. Which then allows you to call that person and set an appointment with them. Those do work if they are done properly, and we have some competitors out there that have done this properly and have made it work.

What we've done is, we've evaluated those programs, we put a team of top industry experts together and created a very successful radio-mercial program. The difference between our program and all of those other programs is that every aspect of our program is compliance approved. That is a huge, huge benefit to you, because most of those programs that are out there that are not compliance approved, in my opinion, will not be out there much longer. So, we have a compliance approved script. We have a compliance approved video, and we have also reduced the entry cost to our program from $6,000 down to $2,850.

Now, this is only for 90 days. We had to go to our suppliers and our partners and ask them to do this so that we could get enough people to test the program, to really get it rolled out there. So, for the next 90 days you can test this program for $2,850. I highly recommend that you read the rest of the material in this section of our website and then give us a call for more information. We think you will be very, very happy that you tested this program.

Thank you very much.

Hide the video transcript.

Disclosure: For Financial Professional use only – not for use with the public.

Randall Marketing Group has just made it easy for any agent to start a radio lead generation program. To start, you won't invest much time and, the best part, you won't invest much money. We believe the Smart Planning Radio program offers great value for today's market. But you have to act fast. This is an introductory offer that is only available for a limited time.

In summary, here is what you get for the low price of $2,850:

  1. The absolute best compliance reviewed* radiomercial script in the industry
  2. A valued and informative video which on its own will sell fixed indexed annuities for you
  3. $1,850 worth of media buy carefully researched to provide you with one of the lowest cost that you will pay per lead generated
  4. Telemarketing set up designed to generate high numbers of leads at a low cost.

Listen to one of our RMG agents talking about his success with Smart Planning Radio


(iPad users click here to listen, or click to download to your media player: radio-leads-0402rmg5pm.mp3)

Here is the incredible discount that we can now offer. Up until this point, an agent was required to pay on average $6,000 for creative and production fees, telemarketing setup, and buying time on radio stations. However, after working and negotiating hard with our suppliers, you won’t pay anywhere close to $6000 to get on the air. In fact you won’t pay half that. Now we have an all in package for just $2,850. So you owe it to yourself to test radio for that price. Radio can be one of the most cost efficient and time efficient methods of generating leads. And since one sale from these leads can generate over ten thousand dollars, we don’t want you to pass on the chance to test.

And this is a priced perfect package. Randall Marketing Group discounted price but we did not discount quality. Here is what you get for that low price of $2,850:

  1. * A professionally read script which is compliance reviewed. You can hear a sample radio show below:


    (iPad users click here to listen, or click to download to your media player: radio-leads-0402rmg5pm.mp3)

    This script took over 4 months to develop with a crack marketing team consisting of us at Randall Marketing Group along with the best minds at our FMO, the industry direct response radio experts, and, of course, our insurance compliance officers. Our challenge, which we successfully overcame, was to generate a powerful script which compels your listeners to call in, plus at the same time have all claims sanctioned by our compliance officers. Often these two goals are diametrically opposed to each other. But after months of deliberation, Randall marketing made it work.


  2. A video which you offer your customers for calling in entitled Smart Planning for a Successful Retirement. This video is a powerful masterpiece which clearly extols the virtues of purchasing fixed indexed annuities. And Yes! it also is compliance approved. Agents that see this video are extremely impressed at the excellence of work and marketing appeal that this video offers. It is a brilliant performer. And there is more: you are the star of the video. During the introduction, your picture will be shown and your background will be recited. Plus at the end, your picture again will be up with your phone number. In short, after a lead watches the video, they know you, what a good job you do, and how to get in touch with you. We don’t believe you can have a better marketing tool in your bag than this video. And there is no need to purchase DVD’s. We are going to provide you with a YouTube link to this video that you just forward to your customers. So you have no duplication and no shipping fees. Plus your lead will get the video instantly and you can book your appointments instantly. But believing is seeing and, in this case, hearing. So see and hear our demo by clicking on the demo video above.

  3. Our best radio media strategy. Our brilliant team of media buyers will target the best rates and best stations for your demographics. None do better and none give you as much personal attention needed to make your program profitable. Out of your initial investment of $2,850, most of the money, or $1,850, is used to invest in your media buy. For this you get an initial run of a couple of weeks. Thereafter, our team will analyze results, determine whether more additional dollars may be needed to test more stations, and determine a practical budget moving forward that will cost-efficiently optimize your new leads. While testing radio is a continual process, our mission is to assure that it is managed at the lowest possible monthly cost to you. We protect your money like it is our own and work to give you the best return for your media possible. And after this initial investment, it is your choice to move ahead once you see your success.

  4. Telemarketing setup that provides you instant results. Our telemarketing records your leads. And you will go to your own personalized site that we set up for you to retrieve your leads. We offer the best telemarketing rates in the business, at $2.50 per lead. And we also offer you the best results. Our telemarketing expert has decades of experience setting up direct response telemarketing programs and you benefit from this experience with the optimal mix of price savings, reporting features, and effectiveness. Key elements of our telemarketing service include:
  1. Reporting that provides instant results. We can’t emphasize enough the value of this feature. You know how hard it is to reach people. With the real time reporting that we offer, you can get back to your lead immediately after he calls so you know he is home and you know he will remember the program because he just listened to it.

  2. A separate 800 number for every radio station in your program. This part of the program is quintessential to a successful radio campaign. And few competitor programs offer it. It is the only way that we can or anyone can track call in's to radio stations. Without this element, you cannot measure the media cost you pay for each lead you generate on each radio station. And without this metric, you will never know the most profitable radio stations to air on. Our media buyers analyze this cost per lead per station information to develop media strategy on a weekly basis. This analysis won’t occur without the accurate media tracking that we provide with our precise telemarketing reports. And since your media is the most expensive part of the radio campaign, knowing the stations that perform and the ones that don’t is a golden metric.

  3. A personalized lead- in that markets you and your services. Before leaving contact information, callers hear a short introduction about how accommodating you are and how beneficial your financial products will be for them. This introduction goes a long way in setting up the relationship the right way when you call them back. They know you even before you call them.

Listen to one of our RMG agents talking about his success with Smart Planning Radio


(iPad users click here to listen, or click to download to your media player: radio-leads-0402rmg5pm.mp3)

Disclosure: This testimonial may not be representative of the experience of other financial professionals and is no guarantee of future success. This testimonial was not paid for. This is for agent promotional use.

So what are you waiting for, please call us now at 1-800-567-6010 to get started. You won’t find a more superb radio lead generation program and you won’t find a better one. As mentioned this offer won’t last long. We look forward to having you aboard.

 

 

* Producers should review their state's regulations and follow the approval requirements of carriers they represent, their broker/dealer and registered investment adviser, if applicable.


 
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#W52-01
#W52-05 - revised video pending; transcript on audio of radio show pending